A Top Online Sports Betting Media Company, Better Collective, has named René Schrøder as their Head of European Content. Schrøder, a seasoned sports media professional with a distinguished career, will be key in leading the company’s content approach across its diverse range of European brands.
This appointment underscores Better Collective’s dedication to providing superior sports content to a broader European audience. His vast experience, which encompasses leadership positions at well-known media groups such as Ekstra Bladet, Viaplay, and bold.dk, makes him the perfect choice to head this strategic endeavor.
At bold.dk, Schrøder was instrumental in growing the brand’s presence across numerous platforms, including video, audio, and social media. His digital media proficiency will be essential as Better Collective continues to connect with sports enthusiasts through various online avenues.
Based in Better Collective’s Copenhagen headquarters, Schrøder will collaborate closely with the European leadership team in his new position. His main objective will be to create and execute a comprehensive content plan that caters to the distinct tastes of sports fans across different European markets.
Im enthusiastic about using my background overseeing sports journalism groups to elevate Better Collective’s continental sports media outlets to unprecedented success. I’m prepared for the task and inspired to significantly influence the field.
Better Collective’s latest shift to a landmark structure in Skt Annae Plads after almost a decade and a half in their renowned Toldbodgade central office in Copenhagen is also invigorating. This change of location symbolizes their expansion and aspirations, which I’m delighted to join.