The prominent gaming platform, Betsson, has secured a partnership with Peruvian football icon, Paolo Guerrero, to serve as their international casino representative.
Widely regarded as Peru’s most exceptional footballer, Guerrero will become the embodiment of the Betsson brand, having already taken center stage in their latest promotional efforts.
The former Bayern Munich and Corinthians forward holds legendary status in Peru, concluding his career as the nation’s highest-scoring player. He spearheaded Peru’s return to the World Cup stage in 2018 after a 36-year absence and played a pivotal role in their unexpected journey to the Copa America final in 2019. Notably, he remains the sole Peruvian player to receive a nomination for the esteemed Ballon d’Or accolade.
“Collaborating with Betsson, an organization at the forefront of the Peruvian market and experiencing significant growth throughout Latin America, fills me with enthusiasm,” Guerrero remarked.
In his capacity as global casino ambassador, Guerrero will lend his image to a range of marketing and brand-building endeavors for Betsson.
“Betsson expresses immense satisfaction in joining forces with Paolo Guerrero, a testament to our leading position within the region’s online gaming sector,” stated Andrea Rossi, Commercial Director for Betsson Latin America.
“His impact on the recent annals of international football is undeniable, marked by countless memorable achievements throughout his illustrious career.”
“We take pride in commencing this partnership with him in 2024.”
Betcris is aggressively expanding its presence in Latin America! They have established partnerships with prominent teams such as Boca Juniors and Racing Club in Argentina, as well as Atlético Nacional in Colombia. Recently, they secured an agreement with a significant entity in Peruvian soccer, further bolstering their portfolio. This strategic collaboration underscores Betcris’s unwavering commitment to becoming a dominant player in the region.
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