The iconic Irish forward, Robbie Keane, has partnered with Betway, becoming their latest brand representative.
Famous for his prolific scoring record for teams such as Tottenham Hotspur and the Irish national team, Keane will provide expert analysis to supporters through frequent articles on Betway Insider, the bookmaker’s content hub.
“Robbie’s remarkable career and widespread appeal, particularly with the World Cup approaching, make him a superb addition to our group,” stated Anthony Werkman, Chief Executive of Betway.
Keane conveyed his enthusiasm for the collaboration, stating his eagerness to offer his perspectives on the World Cup and the Premier League season.
This news coincides with Betway’s initiation of its “Journey to Qatar” campaign in the UK and Ireland, aiming to generate excitement for the forthcoming World Cup.
In the 2022 Qatar World Cup, certain wagering platforms offered complimentary wagers to participants. This is significant because authorities recently issued one of these providers a penalty exceeding £400,000 for promotional content displayed on the youth section of West Ham United’s online platform.
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