A Leading online gaming entity, AXL Affiliates, recently made a significant move by purchasing Astute Media, a media firm based in the United Kingdom, along with its dozen subsidiary companies. The transaction was finalized for an unprecedented sum of £22 million. Astute Media holds considerable influence in the realm of advertising, disseminating over 9 billion ad views per day through its extensive network. This strategic acquisition positions AXL to penetrate emerging markets and bolster its already formidable presence within the sports wagering affiliate landscape.
AXL Affiliates stands as a prominent force in the online gaming industry, commanding a network exceeding 2,000 betting and sports-related websites. They play a pivotal role in attracting new clientele for their partners, consistently delivering approximately 6,000 new depositors each month. This year has been marked by a series of calculated maneuvers for AXL, having previously acquired TipsBettingMedia Ltd for £260,000 and the affiliate platform oddstake.com for a record-setting €1.15 million.
Alex Munteanu, the visionary founder and president of AXL Affiliates, expressed his enthusiasm regarding the deal. He emphasized that this acquisition, their most substantial to date, represents a monumental stride towards attaining a leading position within the global iGaming affiliate sector. He conveyed unwavering confidence in its potential to significantly amplify the volume of prospective customers they can direct to their iGaming collaborators. Munteanu even projected that AXL will attain a tenfold increase in partner traffic within a matter of weeks following the acquisition’s finalization.
The AXL Group anticipates organically producing over 25,000 prospects monthly by the middle of 2018.
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