In todays fiercely competitive landscape, discovering workable answers is crucial. It’s simply more astute from a commercial standpoint to opt for a platform licensing agreement rather than attempting to construct everything from the ground up. Consider this: crafting a platform from scratch could consume years, without any assurance of triumph. A PaaS (Platform-as-a-Service) is only as effective as its capacity to fulfill your particular requirements. It should liberate you to concentrate on what distinguishes your enterprise, not mire you in technological difficulties.
As Ashley Lang, Chief Executive Officer of Pragmatic Solutions, observes, numerous gaming providers are caught between a rock and a hard place. They’re wrestling with the decision of remaining with their present (and potentially outdated) central platform or taking the plunge and discovering a superior method to develop their business. Certainly, developing everything internally appears appealing in theory—it permits you to differentiate yourself and oversee every facet of development. And numerous providers pursued this path years ago, believing it was the optimal approach. But as time progressed, this strategy has become untenable.
While pursuing the do-it-yourself path might appear budget-friendly initially, it transforms into a liability as time passes. Account for evolving regulations, the necessity to adjust to novel products and operational demands, and the constant strain of responsible gaming, and it’s evident that going solo can rapidly become unmanageable.
In todays swiftly changing market, game developers face incredibly high consumer demands. The era of companies handling all development internally is over. It’s simply not productive anymore. Investing resources in specialization and creativity is more effective. This is why a growing number of providers are embracing “servicification” – delegating crucial tasks to specialists.
Ashley, a prominent figure in the industry, recently emphasized how obsolete technology and operational approaches struggle to maintain momentum. This is where Pragmatic Solutions enters the picture. They furnish a dependable technological base for any regulated gaming enterprise, enabling operators to concentrate on their strengths: crafting exceptional gaming encounters.
Their winning formula? A potent technology suite structured around a robust Player Account Management (PAM) system. This encompasses everything from overseeing player profiles and funds to managing rewards, transactions, and ensuring compliance with Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud mitigation protocols. However, it extends beyond that. They also present an Integration Hub for smooth connectivity with external content and services, and a Content Management System (CMS) to empower captivating websites, applications, and even physical retail interactions.
The true advantage of Pragmatic’s solution resides in its adaptability. Their fundamental framework is engineered for effortless integration. They have already established collaborations with prominent payment and content suppliers and can typically incorporate any new external party within a mere three weeks.
The firm is intensely concentrated on leveraging technology to optimize its operations, enhance profitability, and deliver exceptional service to its customers. Imagine features like integration with systems that promote responsible gaming for those who require it, ensuring player authenticity, establishing sensible boundaries on deposits and wagers, and proactively combating financial malfeasance. Furthermore, they excel at tailoring their platform to comply with diverse national regulations, guaranteeing their clientele consistently operate within legal parameters.