A leading iGaming entity, Soft2Bet, has named industry veteran Alex Collyer as their Director of Commercial Activities. This strategic appointment positions Collyer to guide the sales force towards operational success in the B2B sector.
Collyer possesses an extensive background exceeding two decades, encompassing engineering, sales leadership, and business advisory roles. This breadth of knowledge makes him the perfect fit to oversee Soft2Bet’s commercial endeavors. His proficiency in streamlining business practices and strategic sales direction is projected to be key in propelling expansion, elevating team output, and establishing a top-tier sales and client management division.
Recognized for his results-driven methodology, Collyer is expected to inject renewed vigor and concentration into Soft2Bet’s commercial pursuits as the organization seeks to broaden its reach within regulated territories. Creativity, expansion, and compliance constitute the foundation of Soft2Bet’s developmental roadmap, with a sharp emphasis on augmenting their presence in established regions like Europe and North America, alongside burgeoning markets such as South America.
Conveying his excitement, Alex stated, “Joining Soft2Bet, one of the most forward-thinking and swiftly expanding iGaming firms in the sector, is exhilarating. The company’s dedication to ingenuity, progress, and entrepreneurial spirit deeply resonates with me, and I am genuinely eager to contribute.”
Mirroring the sentiment, Martin Collins, Chief Business Development Officer at Soft2Bet, remarked, “Alex’s addition brings a wealth of knowledge and proficiency to our commercial group. His proven history in sales, client relations, and business growth will be indispensable as we advance.”
Our growth into the corporate and commercial markets in 2024 is receiving significant momentum with the onboarding of fresh talent, and I am eager to witness the remarkable achievements we will attain!”
Should you be present at ICE London in 2024, ensure to establish contact with Alex, Martin, and the remaining Soft2Bet personnel. Arrange a meeting beforehand or simply visit stand S6-210 for a conversation!
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