The Betsson Group is significantly expanding into the Mexican market with the introduction of its internet gaming site, betsson.mx, within the nation’s regulated gaming sector. This action signifies a further move in the firm’s growth across Latin America.
Betsson is bringing its best offerings to Mexico, providing digital casino games, live casino encounters, and sports wagering customized particularly for Mexican users. They possess a strong understanding of the wagering inclinations within the area, emphasizing the widespread use of choices such as handicaps, accumulators, and unique wagers.
“Mexico represents a substantial market for gaming, ranking as the second biggest in Latin America, and we are delighted to finally initiate operations there,” stated Andrea Rossi, Betsson Group’s Commercial Director for Latin America. “We are certain that our expertise and first-rate platform will strongly appeal to Mexican players, delivering them an exceptional experience.”
Following a successful testing phase earlier this month, Betsson is prepared to escalate its operations in Mexico, particularly with significant athletic competitions approaching later this year.
The Mexican branch will be overseen from Betsson’s Latin American center in Colombia, established in 2021 to supervise the company’s ambitious regional expansion plan.
Betssons Chief Operating Officer, Jesper Svensson, expresses great enthusiasm for their venture into the Latin American market, particularly Mexico. He recognizes significant opportunity within the region, and with the upcoming World Cup later this year, he firmly believes Mexican consumers will embrace Betssons offerings.
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