MobilePay Expands into Australian Online Gaming Market with PayNow Partnership

MobilePay, a digital transaction service, is significantly expanding into the Australian market through a collaboration with PayNow, a top electronic payment solutions provider. This alliance will enable MobilePay to extend its offerings to internet gaming platforms holding Australian licenses.

Australia boasts a thriving online gaming sector, with more than 25 authorized operators facilitating sports wagers, lotteries, and skill-based games. MobilePay anticipates strong interest from these operators in providing a cash funding choice to their clientele.

“Australia represents an exceptional market for online gaming and betting enterprises,” remarked Jens Bader, CEO and co-founder of MobilePay. “It’s a rapidly expanding sector, and we’re delighted to participate in its growth.”

PayNow possesses an extensive retail presence throughout Australia, with kiosks situated in convenience stores, petrol stations, and supermarkets. This network will provide MobilePay with broad accessibility, simplifying cash deposits for consumers into their online gaming accounts.

Cash-based payments are a preferred method in Europe, where MobilePay maintains a substantial footprint. The company believes Australian consumers will similarly value the ease and confidentiality associated with cash deposits.

Theres a noticeable surge in requests for payment methods beyond traditional credit cards within Australia, a trend many providers are recognizing. The focus is on empowering players with diverse options, simplifying their access to the excitement.”

This partnership with CashtoCode represents another step in their ambitious global expansion strategy. They’ve maintained a busy schedule throughout 2021, establishing a presence in various Asian markets, exploring opportunities within Africa, and even making an impact in Latin America.

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By Amelia "Aria" Nelson

Holding a Ph.D. in Statistics and a Master's in Epidemiology, this accomplished author has extensive experience in the application of statistical modeling and data analysis techniques to the study of public health issues related to gambling. They have expertise in survey sampling, longitudinal data analysis, and spatial statistics, which they use to investigate the prevalence and determinants of problem gambling and its impact on individuals and communities. Their articles and reviews provide readers with a public health perspective on the casino industry and the strategies used to promote responsible gambling and mitigate harm.

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