Global gaming giant International Game Technology (IGT) and the renowned National Basketball Association (NBA) have forged a long-term partnership.
This collaboration grants IGT’s American clients utilizing IGT PlaySports sports wagering solutions the right to leverage the NBA’s intellectual property in their sports betting operations.
The agreement encompasses the use of official NBA data, along with team and league emblems and branding.
This partnership positions IGT as the premier B2B sports betting platform provider in the United States, enabling regional casinos and sportsbooks to integrate league intellectual property.
“Given the surge in popularity of live, prop, and parlay betting, IGT can collaborate with our PlaySports clients to develop highly engaging betting options for sports enthusiasts nationwide, through access to official, real-time NBA data feeds and league logos and trademarks,” stated Enrico Drago, Senior Vice President, IGT PlayDigital.
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