BetMGM and Audacy have forged a long-term alliance. BetMGM, the sports wagering enterprise, will be the favored sports betting associate of Audacy, the audio platform formerly recognized as Entercom.
This agreement will see BetMGM content showcased on Audacy’s network of radio programs and podcasts.
“Audacy is a leader in sports broadcasting, digital audio, and now direct-to-consumer betting analytics,” stated Matt Prevost, Chief Revenue Officer of BetMGM. “Audacy is an excellent long-term partner who shares our objectives. This collaboration will aid us in reaching a wider audience in their markets through trusted audio personalities and sports betting data and analytics.”
Audacy, previously known as Entercom, rebranded to Audacy today. In the previous year, they acquired QL Gaming Group (QLGG), a sports data and iGaming affiliate platform, for $32 million.